Events Calendar

Schemel Forum Course - Ben Franklin as a Marketing Pioneer

Tuesday, 02 April, 2019

Ben Franklin as a Marketing Pioneer

DATES: Tuesdays, April 2, 9, 16, 23, 30 and May 7
TIME:  6:00 to 7:15 p.m. (beverages and light snacks offered)
LOCATION: Weinberg Memorial Library Room 305 

COURSE DESCRIPTION: 

The course will be an overview of the various facets of marketing and illustrate how Ben Franklin pioneered much of what we know about modern marketing, entrepreneurship and business.  Participants will be asked to read sections of Franklin’s autobiography and a short book by him, The Way to Wealth. No prior knowledge of marketing is required for the class.

Abhijit Roy, Ph.D., DBA, Professor of Marketing, Kania School of Management, The University of Scranton

Course Fees for Non-Members are $60 per individual / $100 per couple

Contact:

Alicen Morrison

Phone: 570-941-6206
Website: Click to Visit

Weinberg Memorial Library, Room 305

300 Monroe Avenue
Scranton, PA 18510