Events Calendar

A Business Case for Diversity & Inclusion in the Marketplace

Wednesday, 29 September, 2021

We’re Back! Diversity + Inclusion Lunch & Learn continues

Join us via Zoom for the next D+I = A Better U! lunch and learn featuring Dr. Abhijit Roy, DBA, faculty in marketing who will present A Business Case for Diversity & Inclusion in the Marketplace, on Wednesday, September 29, 2021 @ 12:00pm.

Dr. Roy will discuss why businesses should focus on diverse characteristics in their management, employees & customers, how businesses should think beyond traditional benchmarks of diversity, and when businesses should leverage diverse business processes to attract a broader segment of the market.

Dr. Abhijit Roy is a professor of marketing, and the William and Elizabeth Burkavage Fellow in Business Ethics & Social Responsibility from 2014-2018. He has a doctorate in marketing from Boston University, a MBA and an MS from the University of Arizona and an undergraduate degree in Mechanical Engineering from the University of Allahabad, India. His courses taught include Marketing Management and Strategy, Global Marketing, Social Innovations and Entrepreneurship, Consumer Behavior, Marketing Research and Integrated Marketing Communications.

Registration is required.  Please click here to register. Zoom information will be sent out 1-2 days prior to the event.

This program is hosted by the Office of Equity and Diversity. Please contact our office iwth any questions at diversity@scranton.edu or 570-941-6645.

Contact:

Jennifer Rose Pennington

Phone: 5709416645
Website: Click to Visit

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 Scranton, PA 18510